Landing Page: Subscribe to Irish Charity Lab

[Click the image to see a complete version of the landing page] Date created: September 2016 Web Address: About the Project: I heart landing pages. The practice of cramming 50 different options and call to actions for your users into one single page belongs in the past, and I hope to see it die out sooner rather than later.  I set up this landing page on the Irish Charity Lab site to give a concise and clean overview of what the project does, and to provide a simple opt in form for people who are interested in taking part.  We provide free and affordable digital skills to non-profits; if that's something that you want to find out more about, sign up today! The landing page is based on a template from

Landing Page: Be Brave for Barnardos

[Click the image for a complete version] Date created: December 2015 Web Address: About the Project: Be Brave for Barnardos is a campaign that encourages individuals to take on a sporting challenge, such as a marathon or cycle, to raise funds for children in Ireland.  I created a landing page to sign up interested parties; the brief was to make the page clear and attractive, and that it reflect the inspiring nature of the campaign. The landing page is based on a template from

Landing Page: 'To the Last Bite' Campaign for FoodCloud

Date created: October 2015 Web Address: About the Project: I worked with the wonderful FoodCloud team at the wonderful Charity Hack. A bit of context about them both: FoodCloud - an amazing social enterprise that has cracked the challenge of food waste. They use digital technology to gather unwanted food from supermarkets and suppliers, and also use tech to connect it to charities who need it. The organisation is just a few years old and has already donated over one million meals. Charity Hack - a brilliant initiative by fundraisers Kevin Delaney and Eimear Clowry-Delaney. It's a day where volunteers with expertise help small charities to devise a campaign.  Hugely, highly recommended both to small organisations and to people in the sector who want to learn more about campaigns.  Sign up to their mailing list today and you'll get notified about the next hack day. So anyway, at Charity Hack in September 2015, I was part of a group that 'hacked' FoodCloud for the day and developed a concept for a supporter acquisition campaign. The 'To the Last Bite' campaign asked people who 'love food and care how it is used' to subscribe to a series of emails that shared advice on how to cut down on food waste.  I volunteered to build the landing page for this campaign, to present a clean and attractive experience for the user. The landing page is based on a template from; the photos used are royalty free pictures from Michael Stern on Flickr

Landing Page: Barnardos Change a Child's Life Campaign

[Click image for the full version] Date created: February 2015 Web Address: About the Project: Change a Child's Life is a long-running fundraising campaign from Barnardos (see the beautiful and moving series of ads on YouTube).  I built a simple landing page for the campaign in early 2015 as the previous microsite was looking quite stale and was not mobile-responsive. By creating a mobile-friendly landing page focused on donations, we are better able to serve the needs of users looking for more information after seeing the ad on TV. The landing page is based on a template from

Interactive Tour of a Barnardos Early Years Project

Date created: June 2014 Web Address: About the Project: Digital storytelling is one of my priorities for 2014, and I saw an opportunity to give people a better insight into our Early Years Services with this medium. Early intervention services can make a huge difference in the lives of children living with disadvantage. This piece uses photography and text to tell the story of why children come to Barnardos Early Years services, the highly intensive work that is done with them and the dedication that it requires. I built this using Klynt, an interactive storytelling tool.

Interactive 'What We Do' Graphic for Barnardos

Date created: April 2014 Web Address: About the Project: I created this interactive graphic to serve as a map of the work that Barnardos Ireland does. We have 14 different types of services for children and families, campaign and lobby on issues relating to children's rights, and also offer a range of professional services for people working with children. This graphic gives a concise visual overview of all the work, with links through to more information on each on our website.

Infographic: School Costs in 2013

Slide 2 [Click image to see the full infographic] Date created: Summer 2013 Web Address: About the Project: 2013 is my third year of designing graphics to promote the Barnardos School Costs Survey, and creating an infographic to show the results. (See the 2012 and 2011 versions). The School Costs Survey gathers data and comments from parents whose children are in primary and secondary school, and takes a huge amount of work to assemble.  It is a key part of Barnardos advocacy work around education. Marketeer Caz Collins wrote some kind words on her blog about this infographic when it was published: Today The Guardian offered up a sample of 16 of the worst infographics they describe as ‘head-craning, eye-squinting, eyebrow-raising nightmares that leave you more confused than before you clicked ‘next’ and I can’t help but agree. Some are simply woeful; others beggar belief, none live up to the name of actually informing you. But all is not lost – there is still a place for clear visual communication. In complete contrast to the monsters compiled by The Guardian, Barnardos Ireland produced a compelling infographic on the cost of putting a child through school in Ireland (via@thejournal_ie) More effectively than any emotive address, the Barnardos infographic forcefully depicts the increasing struggle faced by Irish families in educating their children. In so doing, Barnardos have once again done what they do exceedingly well… created an effective lobbying tool to represent and advocate for the rights of Irish children.