Landing Page: Subscribe to Irish Charity Lab

[Click the image to see a complete version of the landing page] Date created: September 2016 Web Address: www.irishcharitylab.org/email About the Project: I heart landing pages. The practice of cramming 50 different options and call to actions for your users into one single page belongs in the past, and I hope to see it die out sooner rather than later.  I set up this landing page on the Irish Charity Lab site to give a concise and clean overview of what the project does, and to provide a simple opt in form for people who are interested in taking part.  We provide free and affordable digital skills to non-profits; if that's something that you want to find out more about, sign up today! The landing page is based on a template from HTML5up.net.


Animation: Are Children Being Ignored?

https://www.youtube.com/watch?v=m2wD_KeA4Nk DATE CREATED: June 2016 WEB ADDRESS: http://bit.ly/28JnXFv ABOUT THE PROJECT: I created this short animation for Barnardos as a digital engagement piece, to encourage supporters to take action and call on our Government to make sure Budget 2017 prioritises children. It was my first time trying out this whiteboard animation style and it was really enjoyable to put together. It was created using Adobe Illustrator, the video app Videoscribe and Adobe After Effects. From an engagement point of view it's worked really well - in just a couple of weeks it's been watched over 8,000 times on Facebook and shared over 270 times.


Landing Page: Be Brave for Barnardos

[Click the image for a complete version] Date created: December 2015 Web Address: www.barnardos.ie/bebrave About the Project: Be Brave for Barnardos is a campaign that encourages individuals to take on a sporting challenge, such as a marathon or cycle, to raise funds for children in Ireland.  I created a landing page to sign up interested parties; the brief was to make the page clear and attractive, and that it reflect the inspiring nature of the campaign. The landing page is based on a template from HTML5up.net.


Landing Page: 'To the Last Bite' Campaign for FoodCloud

Date created: October 2015 Web Address: www.foodcloud.net/tothelastbite About the Project: I worked with the wonderful FoodCloud team at the wonderful Charity Hack. A bit of context about them both: FoodCloud - an amazing social enterprise that has cracked the challenge of food waste. They use digital technology to gather unwanted food from supermarkets and suppliers, and also use tech to connect it to charities who need it. The organisation is just a few years old and has already donated over one million meals. Charity Hack - a brilliant initiative by fundraisers Kevin Delaney and Eimear Clowry-Delaney. It's a day where volunteers with expertise help small charities to devise a campaign.  Hugely, highly recommended both to small organisations and to people in the sector who want to learn more about campaigns.  Sign up to their mailing list today and you'll get notified about the next hack day. So anyway, at Charity Hack in September 2015, I was part of a group that 'hacked' FoodCloud for the day and developed a concept for a supporter acquisition campaign. The 'To the Last Bite' campaign asked people who 'love food and care how it is used' to subscribe to a series of emails that shared advice on how to cut down on food waste.  I volunteered to build the landing page for this campaign, to present a clean and attractive experience for the user. The landing page is based on a template from HTML5up.net; the photos used are royalty free pictures from Michael Stern on Flickr


Videos for the 2015 Yes Equality Campaign

Guide to Canvassing - for Yes Equality https://www.youtube.com/watch?v=Wb2pUX9jeR8 Guide to First Time Voters - for BeLonG To Youth Services https://www.youtube.com/watch?v=5hp0FXRgVVY Date created: Mar - May 2015 About the Project: I volunteered to create some informational videos for the Yes Equality coalition in the 2015 Marriage Referendum.  The brief was to create some straightforward informational videos that could be sent to potential canvassers to help build their knowledge, and to inform first time voters on how to cast their vote properly. I used the iPad app Adobe Spark Video (formerly Adobe Voice) to create these videos, and used text slides as they are really effective on social media.  Adobe Spark is now also available as a desktop tool and I really recommend trying it out - it's free and incredibly easy to use. The videos were widely used and shared, and got a great response on Facebook particularly.   By the way, I also helped out a little bit with the video below, which was created to encourage people to get out and canvass for Yes  Equality. The video was conceived by Peter McGuire and directed by Rory Bresnihan; the part I played was small (some advice on optimising the video for social sharing) but I wanted to include it here cause it's just so lovely <3 https://www.youtube.com/watch?v=4We5pxR18Ro


Landing Page: Barnardos Change a Child's Life Campaign

[Click image for the full version] Date created: February 2015 Web Address: www.barnardos.ie/changeachildslife About the Project: Change a Child's Life is a long-running fundraising campaign from Barnardos (see the beautiful and moving series of ads on YouTube).  I built a simple landing page for the campaign in early 2015 as the previous microsite was looking quite stale and was not mobile-responsive. By creating a mobile-friendly landing page focused on donations, we are better able to serve the needs of users looking for more information after seeing the ad on TV. The landing page is based on a template from HTML5up.net.


Irish Charity Lab: a new not for profit project

Irish  Charity Lab is my new project, aimed at increasing knowledge-sharing, collaboration and innovation on digital projects in the Irish charity sector.  I am extremely honoured and grateful that Irish Charity Lab has been chosen for the 2014 Social Entrepreneurs Ireland Elevator Award. Irish Charity Lab consists of an expert panel of digital specialists, all with an extremely high level of skills and a rich range of experience in the charity and commercial sectors. We are providing resources for the Irish charity sector, including: free online guides and toolkits a mailing list circulating advice and resources an online community that connects digital charity people affordable expert workshops We are also developing a digital mentoring service that will help charities to build skills and develop strategies. If you work for a charity, please check out our resources and let us know what you think, and how we can help you work better with digital.    


Interactive Tour of a Barnardos Early Years Project

Date created: June 2014 Web Address: www.barnardos.ie About the Project: Digital storytelling is one of my priorities for 2014, and I saw an opportunity to give people a better insight into our Early Years Services with this medium. Early intervention services can make a huge difference in the lives of children living with disadvantage. This piece uses photography and text to tell the story of why children come to Barnardos Early Years services, the highly intensive work that is done with them and the dedication that it requires. I built this using Klynt, an interactive storytelling tool.