Date created: March 2009
Web Address: www.oxfamireland.org/oxfamvintage
About the Project: This was one of those responsive jobs for Oxfam – I have a million billion other things to do, but Oxfamvintage is currently getting a lot of coverage and the shop page became one of the most visited pages on our site, so I thought it needed a bit more than just a very basic information page. I did the design above based on a kind of mood board/scrapbook, and am really happy with how it turned out.
Looks like you guys are having a lot more fun (creative) than we’re having at the moment. 😉
Too much brand obsession and not enough inspiration…
Stumbled upon your website by searching for Oxfam on Bing!
Hey Christian! It’s interesting to hear your perspective – I feel the opposite here! Getting brand unity is proving to be very difficult indeed. The above project was technically a bit naughty and I wouldn’t use that approach for any big campaigns.