Date created: From May 2010
Web Address: www.oxfamirelandshop.com
About the Project: The press team at Oxfam had the idea of redesigning our Fair Trade product press releases, which were previously just Word documents with no particular design, to make them more attractive. We regularly send out releases for our extremely wide and eclectic range of products, and have started displaying them in a magazine-spread style layout in the hope that they will catch the receiving editor’s eye. It’s had some good success: we’ve had lots of positive feedback and Oxfam’s Fair Trade products have been featured in a huge range of lifestyle spreads in magazines and supplements, such as the Sunday Independent, Prudence Magazine and Kiss Magazine.