Oxfam Donation Days

Oxfam Donation Days

Date created: May 2010

Web Address: www.oxfamireland.org/shop/oxfam-donation-days/

About the Project: Attracting a sufficient number of good quality donations is always a challenge for Oxfam, and Ireland’s recent economic downturn has made this even more difficult. Many of our shops were in urgent need of stock, and so the Donation Day project was devised.

Four Oxfam shops around the country were picked to host the Donation Day events – a day of music, fun, treats and celebrity visits.  The events attracted a great deal of excellent media coverage, and over 400 new bags of stock were donated.

I created the posters and banners that were used to promote the events.  The brief was to create something fun and light-hearted, encouraging people to come down and get to know their local Oxfam shop staff, as well as bringing down their unwanted clothes, books and homeware.  I used a mix of stock images (tying this campaign into our ClearURGear campaign) and hand-drawn type.

Watch out for a Donation Day in your local Oxfam shop, and of course, any time is good for a spring clean – Oxfam is always happy to accept your quality unwanted goods.

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