New magazine for Oxfam Ireland: Oxfam Action

Oxfam Action Issue 1

Click the image above to see a selection of spreads from Oxfam Action, or download a pdf of the entire issue here

Date created: Autum 2010

Web Address:

About the Project: For years, Oxfam Ireland had three separate publications for our supporters: Oxfam Reports, for donors; Campaigner, for, well, campaigners; and The Engine Room, for volunteers. Our Marketing and Communications department led the initiative this year to combine all these publications into one single magazine, to save on costs and to try to move away from the tendency to segment our supporters.

I coordinated this project and led on the design and content of the new magazine. I have worked on magazine design before, but this was my first project where I was required to conceptualise and design one from scratch. It was a very interesting and challenging process, and I owe big thanks to magazine expert James Kelleher who gave me a lot of useful advice and feedback.

Issue 1 of Oxfam Action was circulated to Oxfam supporters and our shops in October 2010. The magazine contained a survey to gather feedback, and the response was overwhelmingly positive – 88% of respondents rated the magazine’s design and content highly.  Issue 2 will be published in February 2011; you can sign up to receive it on the Oxfam Ireland website.

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