[Click picture to see the full version]
Date created: November 2012
Web Address: http://bit.ly/Tvv8jK
About the Project: I created this graphic in November 2012 as part of Barnardos’ campaign for a Yes vote in the Irish Referendum on Children’s Rights. There was a high demand for information in the week leading up to the polling day, and I created this to give an overview of the proposed changes in the amendment, the reasons to vote yes and the wide support that existed across Irish society for a Yes vote.
I discourage use of the ‘v-word’ at work but have to use it here – this became a minor viral. It had over 3,300 shares and nearly 15,000 views on the Barnardos site in just the four days leading up to the Referendum. There was also a large amount of traffic through partner sites. The day of the Referendum, Nov 10th, was the busiest day in the history of the Barnardos website. For the last few days before the Referendum, Tweets about this Infographic were consistently the top Tweets for the #crref hashtag on Twitter.
In other good news, the campaign was successful and the Referendum was passed.
NB: The graphic that appears in the second segment (‘What are the changes’) was designed by Language for Barnardos.