DATE CREATED: Nov 2014
ABOUT THE PROJECT: I created this video with my colleague Sean Bergin for Barnardos at Christmas 2014. It’s a short case study video that was created to share a true story about a little boy called Ben and the bleak Christmas that he had had the previous year. This video completely exceeded our expectations – it was watched over 40,000 times on Facebook and shared thousands of times. It was one of the most valuable creative assets in a campaign that went on to sign up 1,000 new subscribers to Barnardos.
I used the free tool Adobe Spark to create this video – the videos are very simple, but very effective on social media. It’s also incredibly easy to use. I’d really recommend trying it out for your video projects.