Guest article on Nonprofit Tech for Good: Facebook Ad Strategy for Nonprofits

I was delighted to be asked to contribute a guest post to Nonprofit Tech for Good, one of my favourite websites covering digital for charities. My piece is about Facebook Ad Strategy for Non-Profits & Charities – 9 Things to Understand and Test.

Facebook Ads are a hugely effective channel for getting real, measurable support. No other channel allows you to optimise to the level that Facebook Ads do, even with relatively small budgets. But it’s a complex channel, and it’s much too easy to waste time and money on Facebook Ads if you don’t have a good handle on strategies that work.

This piece aims to provide non-profits and charities with some clear guidelines around strategy, budgets and ad creative. I’d love to hear your feedback, and shares are greatly appreciated too.

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