NYCI ‘Youth Work Changes Lives’ Budget22 Campaign

DATE OF RROJECT: August & September 2021

ABOUT THE PROJECT:  I’ve been working with the National Youth Council of Ireland (NYCI) for a number of years on their digital strategy, measurement and campaigns. In 2021 we collaboratively devised an online action calling on Government to support youth work in Budget23. I was responsible for:

  • Planning and project management
  • Development of the storytelling strategy for social media, copywriting of the stories
  • Set up of the online petition action, through Facebook Lead Ads and a form on the website
  • Set up of the ad campaigns, with audience-building and action phases
  • Development of the email journey for campaign signups
  • Monitoring of the campaign performance
  • Reporting on the campaign results

The campaign achieved excellent results for a very modest budget; see the slide deck above for results from the campaign.


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