Digital strategy and new online shop for Shuttle Knit

Shuttle Knit online shop

DATE: 2022


ABOUT THE PROJECT: I worked with the social enterprise Shuttle Knit throughout 2022 on a digital strategy project, to enhance their online presence and drive traffic and new customers to their online shop. The project included:

  • An audit of the digital activities Shuttle Knit had been carrying out to date
  • A new digital strategy, focused on core social media channels and email
  • An audience-building campaign on Meta, through impact stories
  • Resolving long-standing issues with the administration setup on Shuttle Knit’s Meta Business Suite
  • Development of a new online shop on the ecommerce platform Shopify
  • A Meta lead generation campaign to build the Shuttle Knit mailing list, which resulted in approx 2k new subscribers, at an excellent average cost per lead of €0.79
  • Development of an email welcome journey for new subscribers
  • Strategies for email, Meta and LinkedIn, and support with implementing the strategy

Shuttle Knit are a social enterprise that creates high-quality handmade knitwear; its knitters are women from the Travelling Community. It was an honour to work with the wonderful women of Shuttle Knit – consider buying their knitwear next time you need a gift or a treat for yourself, it’s really beautiful.

My work with Shuttle Knit was commissioned and funded by Rethink Ireland; and journalist and storytelling expert Peter McGuire collaborated on gathering and writing the impact stories.

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