Shopify ecommerce shop for Dogs Trust Ireland

Dogs Trust Online Shop



ABOUT THE PROJECT: I worked with the leading animal charity Dogs Trust Ireland to migrate their online shop to a new ecommerce platform, and greatly enhance the appearance and performance of the shop. The project covered everything from planning, to design and development, to ongoing optimisation of the shop:

  • Project management, including development of a brief for the shop project and the overall project plan
  • Development of new product catalogue
  • Customisation of Shopify theme with Dogs Trust brand, design of page layouts
  • Development of briefs for copywriter, graphic designer and photographer to ensure high quality, optimised content and images
  • Customisation of Shopify functionality to add further features – including reviews, optional donations at checkout, free gift, and bespoke landing pages for seasonal promotions
  • Optimisation of shop content and site for search engines, including synchronisation of shop catalogue to Google Merchant Centre
  • Collaborative working with designer, copywriter and fulfilment house, as well as the Dogs Trust digital team
  • Training and guidelines developed for Dogs Trust team for ongoing management of the shop

The end result is an attractive, user-friendly, fast-loading ecommerce shop that beautifully showcases the Dogs Trust products. Performance has improved greatly over the previous shop, and we will continue to optimise the shop and build on this success.

This was a collaborative project, and couldn’t have been completed without the contributions of a number of experts:


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