Digital Strategy Consulting

Digital Strategy

What I can do for you

My specialty is combining digital strategy with hands-on digital creation skills.

I’ve led on many digital campaigns, from concept development, to building of assets and content, to online promotion, all the way to the analysis of results at the end.

My particular area of specialty is non-profits, having worked as the sole in-house digital specialist in Oxfam Ireland and as Head of Digital in Barnardos Ireland, and also having founded the social enterprise Digital Charity Lab to build digital skills in the non-profit sector.

I’ve been involved in many campaigns for progressive causes, including the 2012 Children’s Rights Referendum, the Yes Equality campaign for the 2015 Marriage Referendum, Together for Yes for the 2018 abortion rights referendum, and the 2018 Michael D Higgins Presidential campaign.  My experience also includes many clients in the commercial, artistic, and academic fields.


Digital services

I can work with you on:

  • digital strategy
  • supporter acquisition
  • website SEO
  • multimedia and digital storytelling
  • Google Grant Ads
  • online campaigning
  • social media campaigns and strategy
  • email marketing
  • content marketing
  • supporter engagement and supporter journeys
  • web copy writing and editing
  • branding
  • design for print and publications
  • blogging
  • project management
  • training on web skills


Daniel Meister, NYCI:

Jean has worked with us on a long-term project to review and improve our full portfolio of digital activities. I have found her to be insightful and convincing when making the case for more strategic and effective working on digital. Our working relationship has been positive throughout the long journey towards a digital overhaul of a complex organisation. Working with Jean helps us keep up to date with best practice and her straight-talking, results-focused approach is a really important asset in a sector bedevilled by bluster and superficial sales pitches. I would strongly recommend her for any digital strategy and implementation work.

Brendan Lennon, DeafHear

“We in DeafHear were exploring how we could meet a major challenge in the area of hearing loss: how to get people to seek support for their hearing loss earlier. A steering group was established, but we realised we did not have much marketing experience in the group. We got in contact with Jean to see how she could help us. Jean listened to our concerns and challenges, and provided a workshop on social marketing to the group. The workshop was invaluable: highly informative and right on the money for kind of approach we needed. Those couple of hours with Jean provided us with key guiding principles which we are still applying as we develop our campaign strategy. Highly recommended!”

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