What I Can Do
My specialty is combining digital strategy with hands-on digital creation skills.
I’ve led on many digital campaigns, from concept development, to building of assets and content, to online promotion, all the way to the analysis of results at the end.
My particular area of specialty is non-profits, having worked as the sole in-house digital specialist in Oxfam Ireland and as Head of Digital in Barnardos Ireland, and also having founded the social enterprise Digital Charity Lab to build digital skills in the non-profit sector.
I’ve been involved in many campaigns for progressive causes, including the 2012 Children’s Rights Referendum, the Yes Equality campaign for the 2015 Marriage Referendum, Together for Yes for the 2018 abortion rights referendum, and the 2018 Michael D Higgins Presidential campaign. My experience also includes many clients in the commercial, artistic, and academic fields.
I can work with you on:
- digital strategy
- supporter acquisition
- web design and website development
- multimedia and digital storytelling
- Google Grant Ads
- online campaigning
- social media campaigns and strategy
- email marketing
- content marketing
- supporter engagement and supporter journeys
- web copy writing and editing
- design for print and publications
- project management
- training on web skills
Brendan Lennon, DeafHear
“We in DeafHear were exploring how we could meet a major challenge in the area of hearing loss: how to get people to seek support for their hearing loss earlier. A steering group was established, but we realised we did not have much marketing experience in the group. We got in contact with Jean to see how she could help us. Jean listened to our concerns and challenges, and provided a workshop on social marketing to the group. The workshop was invaluable: highly informative and right on the money for kind of approach we needed. Those couple of hours with Jean provided us with key guiding principles which we are still applying as we develop our campaign strategy. Highly recommended!”
Aidan O’Connell, Upwind Consulting:
“I asked Jean O’Brien to assist me in putting a website together. She is brilliant to work with: clear, quick and concise. Other web designers made the process way too complex (and expensive!). Jean was able, in one phone conversation, tell me what she needed from me and she took it from there. Two weeks later I was ‘live’ with a simple user-friendly site.”