Training Experience

  • Devised, organised and delivered multiple workshops and seminars for Digital Charity Lab
  • Devised and delivered in-house training at large organisations such as Barnardos
  • I have taught part-time multimedia courses in the National College of Ireland and Senior College Dun Laoire, and multimedia to postgraduate students in Trinity College
  • Delivered presentations and interactive workshops at conferences including: the Ecampaigning Forum, Oxford; the Dóchas National Conference; The Wheel National Conference; Fundraising Ireland’s National Conference; and Claiming Our Future’s Activist Camp
  • Developed three popular online courses for Digital Charity Lab – in email marketing, digital marketing and Google Grant Ads

Training Topics

  • Online campaigning
  • Supporter acquisition
  • Email marketing
  • Content & SEO
  • Web  & graphic design
  • Storytelling
  • Social media management
  • Digital marketing
  • Google Adwords


Mairead O’Connor, The Wheel

Jean O’Brien recently hosted a very popular Masterclass on Digital Campaigning at The Wheel’s Annual Conference 2017. Jean has an excellent understanding of the sector and organisations’ needs, along with extensive experience and a real grasp of the digital landscape. Jean is easy to work with and provides quality content, engaged participants and great feedback from attendees.

Ruarai McKenna of Care2 on working with Jean and Digital Charity Lab:

Every country needs an Digital Charity Lab!

Representing Care2, I had the pleasure of collaborating with the irrepressible Jean O’Brien to deliver an Irish workshop on fundraising through online campaigning, and best practices around integrated campaign planning, execution and measurement.

This is an area I’ve worked in for 15 years around the world  – I only wish that more countries had someone as dedicated to skill sharing as Jean, and a community spirit of practitioner collaboration modeled on Digital Charity Lab.

Online campaigning and marketing is a rapidly evolving area, so the only truly credible claim or path to ‘expertise’ is studying, sharing, and road-testing ideas, old and new – i.e. the very raison d’etre of the community Jean has built.